Aug 19 2013
There are several factors that go into a catering company’s reputation. Clients may judge a company based on the service, presentation, and the food they provide. Food may be the most important facet of the quality of a catering organization. Without a mouth-watering menu and the scrumptious dishes that follow, a Fort Worth catering company can fall flat. In order to entice customers, an attractively drawn up menu filled with a wide range of appetizers, drinks, entrees, and desserts must be created. If this task is up to you, be sure that you follow these tips and suggestions.
First, decide on what sort of foods you intend to provide. Do you want to serve dinner exclusively or are you willing to prepare any of the 3 courses of the day? Are you focusing on one ethnicity such as Chinese or Mexican food? Or would you prefer to serve all varieties or maybe just American dishes? How elaborate do you want to be when serving these meals? Are you willing to go all out with 5 course dinner or would you rather opt for something simpler? Additionally, think about what range of desserts, drinks, and appetizers you wish to have available to customers. If you’d rather focus on the entrees, don’t sweat over an extensive dessert portion of the menu. Last, consider if you want to add any special items to the menu. Your specials can set you apart from other catering companies.
If you’re still unsure about what you want to put on the menu, it doesn’t hurt to ask local customers what they prefer. Don’t hesitate to hand out surveys. See what type of events a customer may manage or attend. See if their style is sit-down, cocktail, or buffets. Ask participants if they like ethnic or more traditonal foods. Inquire about food restrictions; maybe the area you live in is full of vegetarians or diabetics. Find out what levels of spiciness people in your area can handle. If the demographics in this neighborhood consist of elderly folks, maybe you should tone down the flavor. Keep in mind food allergies and come up with substitutions for those with sensitive digestive systems. For example, you might want to include a gluten-free option for those with celiacs disease. Knowing such information can be valuable when trying to devise a menu that conforms to local customers’ tastes. Be sure you come up with a variety of dishes to please everyone.
Once you’ve nailed your food choices, you can design the menu. Use a design program or web processing software to do so. If you’re still waiting on the menu to be finalized, you can start with the cover page. Insert an attractive image or logo to invite customers to open up the menu. See if you can throw in a catchy slogan to catch their eye. A cover page must include the name of the business, phone number, fax number, phone number, email address, and hours of operation. Don’t neglect to put in whether delivery is available.
Inside, divide the meals into multiple categories. Some choose to divide their menus by meals of the day or by courses. As you jot down dishes, explain what the dish is like, how large it is, what the serving size is, and the price. Include extra info such as possible substitutions. Throw in appetizing pictures of favorite entrees and other dishes.
For your last page of the Fort Worth catering menu, keep it plain and short. Type in instructions on how to place orders, accepted payment methods, and how much notice should be put on a catering order. End with a simple “Thank you” and print out those babies!